Braselton, Georgia
Seal of Georgia
Braselton · Barrow County, Georgia
Population 14,139 (est. 2026: ~17,900)
Source: Census ACS 2023 · ACS 2023 + 7.35% annual growth projection

Braselton, Georgia

Barrow County, Georgia · Population 13,403

Braselton sits at the northeastern edge of metro Atlanta's growth arc, straddling four counties — Barrow, Hall, Jackson, and Gwinnett — though its civic identity anchors in Barrow County. It's a bedroom community that grew fast: what was once a quiet railroad and textile town transformed into one of the Atlanta exurbs' more affluent addresses, drawing families who want larger lots, newer construction, and a school system that outpaces many neighboring districts. The Chateau Elan winery and resort complex gives Braselton a recognizable landmark that most towns its size lack. The nearest metro core is Gainesville to the northeast and Lawrenceville to the south, but Atlanta's edge — specifically the I-85 corridor — pulls most of the economic gravity.

People & Demographics

Braselton's population reached 13,804 in the 2022 ACS estimates, with a median age of 36.5 — a notably young community. The town is majority white (11,623), with Hispanic and Latino residents numbering 1,125, Black residents at 712, and Asian residents at 269. Family households dominate: of 5,070 total households, 4,176 are family households. An average household size of 2.72 reflects the family-oriented composition, reinforced by 3,821 children under 18 — more than a quarter of the total population. Poverty remains limited relative to the county and state, with 778 residents falling below the poverty line.

Economy & Employment

Braselton's median household income of $111,080 places it well above Georgia's statewide median and significantly above Barrow County's overall figure. Per capita income sits at $55,465. Of 7,235 residents in the labor force, only 150 are recorded as unemployed — a rate of roughly 2.1%. Most working residents commute out; the local economy mixes hospitality (anchored by Chateau Elan), retail, and healthcare services at the county level. Braselton functions primarily as a residential hub rather than an employment destination.

Housing

The housing market here is tight and expensive by Barrow County standards. Of 5,320 total housing units, 5,070 are occupied and 250 sit vacant — a vacancy rate of about 4.7%, suggesting strong demand. Homeownership is the dominant tenure: 4,093 units are owner-occupied compared to 977 rentals, an ownership rate of roughly 80.7%. The median home value is $395,200, and median rent runs $1,527 per month. These figures reflect the community's appeal to higher-income buyers who are priced into Georgia's exurban market rather than closer-in Atlanta neighborhoods.

Schools

Braselton students feed into the Barrow County School System, one of the larger districts in the region. Notable schools by enrollment:

The district operates multiple high schools and middle schools, reflecting both the county's geographic spread and its sustained growth. Barrow Arts and Sciences Academy offers a specialized curriculum at the secondary level.

Getting Around

Braselton is a car-dependent town. Of 6,907 total workers, 5,163 drive alone to work. Only 48 use public transit — a figure that underscores the absence of meaningful transit infrastructure in this part of the exurbs. Carpooling accounts for 287 commuters. One notable trend: 1,283 residents work from home, representing about 18.6% of workers — a significant share that reflects the income and professional profile of the community. Aggregate travel time across all workers totals 184,885 minutes, pointing to real commute burdens for those who do travel to Atlanta, Gainesville, or Lawrenceville.

Healthcare

NGMC Barrow, LLC serves as the area hospital. Northeast Georgia Medical Center's Barrow campus in nearby Winder is the primary acute care facility for Braselton residents. For a broader search of local healthcare providers registered with CMS, the NPI Registry for Braselton, GA lists active practitioners by specialty.

Library

The Braselton Library serves the community and is reachable at (706) 654-1992. It is part of the broader Piedmont Regional Library System, which extends service across Barrow and surrounding counties.

Parks & Recreation

Three National Park Service units sit within driving range of Braselton:

The nearest visitor center is Island Ford Visitor Center at 34.0 miles, part of the Chattahoochee River NRA. Braselton's own recreational geography includes access to Lake Lanier to the north and the greenway and resort amenities associated with Chateau Elan.

Natural Hazards

Barrow County has a long FEMA declaration history that puts the regional hazard profile in clear terms. Declarations include:

Winter ice storms are the most recurring threat — five separate winter storm declarations since 1993 reflect the North Georgia pattern of ice events rather than heavy snowfall. Tropical systems tracking inland from the Gulf can still deliver wind damage and flooding, as Irma and Helene demonstrated.

Government & Municipal Code

Braselton operates as an incorporated town. The municipal code is published through Municode and available at library.municode.com/ga/braselton-town-georgia. No local building code is on file with Municode; construction standards default to state and county requirements.

Weather

Current forecasts for Braselton are available through the National Weather Service. Active weather alerts can be tracked at alerts.weather.gov. The nearest weather observation station is Auburn 1.6 E, approximately 1.8 miles from town.

References

The law belongs to the people. Georgia v. Public.Resource.Org, 590 U.S. (2020)